Who is Rohit Srivastav?
Hi, my name is Rohit ****(if that wasn’t clear from the website title and the domain name. I said it.)
I am a marketer, mostly. A B2B SaaS one at that. I love copywriting and marketing psychology.
I thrive in Early Stage Companies and Chaos. Most times, they mean the same.
I have built marketing teams time and again. Succeeded in most of them.
- At WebEngage, was the first Inbound Guy, set up the entire content marketing and more.
- At CleverTap, early marketing team helped scale leads from 100 to 800 per month through Inbound Magic.
- At Plobal Apps, helped to 3x the MRR.
- At Netcore Solutions, led the Growth Team, set up and scaled channels, PR, and Brand.
My long-ish Story of How I got Into SaaS
Act I: Facebook Memes
Back in 2012, I had a meme page on Facebook. It was decently viral (contagious, at the least). One fine day, a guy from a small company pinged me with his own meme. I shared it on the page, but his story intrigued me.
It kept me wondering – why would anyone, any damn guy leave better pay at an IT giant like Wipro and join an 8 people company.
I didn’t know that the 8 people company was called Wingify, and it wasn’t a small software company but a SaaS Startup. Thank you Siddharth Deswal for that fateful meme.
Act II: Viral on Quora
Out of my MBA, I was placed at an Insurance company, selling insurance to the rich and famous. It was alright but I was bored. I wanted to write, more than anything else. Quora came to my rescue.
I started writing my heart out, mostly on marketing and branding. The answers resonated with people, they started getting noticed. One fine afternoon, I came back to my office desk from the scorching heat and disappointing field visit.
I had a message from a random person, and it read – “Hi Rohit. I have read some of your answers & i really appreciate your style of writing. Do you love selling Insurance? It seems to be very boring task.
We are a tech startup building real-time enterprise quoting platform that helps businesses of any size write & receive sales proposals, eliminating boring spreadsheets & email conversations back & forth.
We are seed-funded & about to launch after 3 months. I am looking for someone who can help us build content marketing team. I can share the vision & pitch you the product if you were interested.
I jumped on the opportunity. Hiren taught me everything a newbie content writer needs to know about SaaS content. Thank you, my man. I worked with him on weekends for 3 months and full-time for 4 months before we decided that the product needs more pivots before it would need marketing.
Act III: The Lowest Paying Job
Next up was to decide on my next adventure. I applied in whichever company was hiring (the good old spray and pray). I converted 3 job offers. One from a B2C Fintech, one from a mobile app agency, and one from a tiny 20 people product start-up called WebEngage.
WebEngage offered the least salary of the 3. I said no, a couple of times. I gave up on it, Avlesh didn’t give up on me. He asked me, why can’t I join. He offered a joining bonus of Rs 50,000 so that I can put in the deposit of my stay at Mumbai. That’s how cool he is.
WebEngage took a chance on me. I took a chance on a 20 people startup. Both of us ended at the right side of history. Thankful.